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Saturday, March 17, 2007

Signed vs. unsigned artist

What does this mean? This is about the line between being a signed artist and being unsigned, or an Independent artist.

This line is blurred now and will completely disappear in a matter of years...as should DRM!

So, I suggest that all independent artists sign themselves. Manage your own destiny, own your content and hire a manager to do what the "labels" did...before the Internet.
  • PR
  • Tours
  • Production
  • Distribution

With MySpace, CD Baby, night clubs, Internet radio...and soon Embarka's Music Agent™, why wait?

Are David Bowie, James Taylor, White Snake, or Rush waiting? They know the game and have embraced the business side. It's not the "Man", it's your business. If you think just playing gigs or writing songs and putting out an album is what this business is about you are naive. So, sign yourself, leverage the Internet and the forces of change to exploit your career. You do not need to be signed…sign yourself and use this awesome new change agent called the Internet, MySpace and Embarka’s Music Agent™ widget to reach your full potential.

Embarka Digital Media


Clearly, this is my favorite pet project that has been amazingly difficult to fund. Maybe I just haven't found the right audience. But, Embarka has evolved nicely and is on track in spite of our bank balances. We have shifted the business strategy from being a destination web site (like all other web sites) to one that will be syndicated. This Embarka Music Agent™ has been designed to go with the artists...wherever they go physically or virtually. It's our backend and their music. It's our shopping cart and payment gateway, and their music. We promote them to clubs and enable them to book gigs online. This powerful little application is exactly what every musician, or any artists for that matter needs to run their business. It sits on their web site or blog, even MySpace profile and never, ever leaves their web site. It makes them money, manages their fan base, connects them with other artists while working behind the scenes as their virtual gig booking music agent.

This powerful tool set is set to launch as soon as Embarka has 2,000 beta testers signed up…It’s free! So…go to www.embarka.com to sign up to be a beta tester and help launch this cool tool!

Interactive Voice Response (IVR) Technology

IMAGINE THIS...

A new mobile technology that serves you…using natural language and speech recognition…

…in a natural voice that learns and takes direction from you…

…your web personality…on your telephone, laptop, PC…

…wherever you go…working for you and on behalf of you.

10 years ago General Magic kind of tried this with Portico. Stay tuned, I have a bit of interesting and exceedingly exciting news about a start-up called Talktiva. This Company has a killer IVR application and is expecting to "stun" the mobile telephony world with their controversial IVR technology.