Great ideas never ever become great companies because the founders stayed the course. Good ideas become great ideas because great entrepreneurs and their advisor's continue to modify and evolve the idea from original concept from polished great idea to launched company.
Case study:
SnapX, a code name for an idea that has morphed so many times the only thing left is 50% of the original name. But, that's a good thing. The founder's original vision was a good idea not a big/great idea. Over a year has gone by and only one of the original three founders remains. And, only about 10% of the original idea remains too. New founders, bigger idea, better team, better timing and now it may just be a great big idea than can be financed.
Being a patient technology start-up is an oxymoron. But the reality is, in most cases, the amount of time it takes to bring an idea to market is exactly the right amount of time. Rush it and it will likely be the wrong idea, managed by the wrong team and launched at the wrong time. Ideas, like cake, need time to bake. The team must take the time to vet the concept, conduct research, take surveys, write the concept paper...again and again. Change the revenue model...again, and again. Add excited advisors...then remove them for lack of enthusiasm. Hire an attorney and a fund raiser, then fire them both. Change the name, the logo, the color, buy then sell office furniture and write the business plan...again and again and again...
Long before an idea is ready to present to the world, it must twist, change, bleed and morph into something great; otherwise it's just a good idea. The world doesn't need another good idea.
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